Privacy Policy

Effective Date: February 3, 2024

ThePetLuxe (“we,” “our,” or “us”) is operated by Vertex Commerce LLC and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in compliance with the General Data Protection Regulation (GDPR) and other applicable laws.

1. Information We Collect

We collect the following types of personal data:

1.1 Information You Provide to Us

Name, email address, phone number, and shipping/billing address when you create an account, place an order, or contact us.
Payment information (processed securely via third-party payment providers; we do not store payment details).
Any other information you provide voluntarily (e.g., product reviews, feedback, survey responses).

1.2 Information We Collect Automatically

IP address, browser type, device information, and operating system when you visit our website.
Cookies and tracking technologies to analyze website performance and enhance user experience.

1.3 Information from Third Parties

We may receive information from third-party services such as payment processors and analytics providers.

2. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfill orders.
To communicate with you regarding your orders, inquiries, or support requests.
To personalize your shopping experience and improve our website.
To send promotional emails and offers (with your consent).
To prevent fraud and ensure the security of our website.
To comply with legal obligations.

3. Legal Basis for Processing

Under the GDPR, we process your personal data based on the following legal grounds:

Contractual Necessity: To process your orders and provide requested services.
Legitimate Interests: To improve our website, prevent fraud, and enhance user experience.
Consent: When you opt-in to receive marketing communications.
Legal Compliance: To meet legal and regulatory requirements.

4. Sharing Your Information

We do not sell or rent your personal data. However, we may share it with:

Service Providers: Payment processors, shipping companies, and marketing platforms that help us operate our business.
Legal Authorities: If required by law, such as in response to legal requests or fraud prevention.
Business Transfers: In case of a merger, acquisition, or sale of our business assets.

5. Your Rights Under GDPR

You have the following rights regarding your personal data:

Right to Access: Request a copy of the data we hold about you.
Right to Rectification: Correct inaccurate or incomplete data.
Right to Erasure: Request deletion of your data under certain conditions.
Right to Restrict Processing: Limit the way we process your data.
Right to Data Portability: Receive your data in a structured format.
Right to Object: Withdraw consent or object to processing based on legitimate interests.

To exercise these rights, contact us at support@thepetluxe.com.

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

8. Cookies & Tracking Technologies

We use cookies to enhance user experience and analyze website traffic. You can manage cookie preferences in your browser settings. For more details, please refer to our Cookie Policy.

9. International Data Transfers

If your data is transferred outside the European Economic Area (EEA), we ensure it is protected through standard contractual clauses or other legal mechanisms.

10. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with the updated Effective Date.

11. Contact Us

For any questions or concerns regarding this Privacy Policy, please contact us at:

Business Name: Vertex Commerce LLC
Website: www.thepetluxe.com
Email: support@thepetluxe.com

Thank you for trusting ThePetLuxe with your personal data!

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